Belvedere RED and John Legend are MAKING THE DIFFERENCE

Belvedere, the world’s original luxury vodka just recently revealed its new limited edition bottle RED.

What is most exciting about this news is the story and aim behind it. To begin with 50% of all profits go to the Global Fund, the leading financier program to fight HIV/AIDS in Africa.

And to support this great cause, #MAKETHEDIFFERENCE campaign Ambassador, Grammy award winner John Legend with the collaboration of celebrated Ndebele artist Esther Mahlangu, designed a colorful and bold bottle (while staying true to Belvedere’s iconic design and touch). 

“This is no ordinary mission and this is no ordinary bottle. It is filled with hope and an unstoppable spirit for change. Working together, our efforts with Belvedere RED can make a real difference.” John Legend

The inspiration behind it came from the campaign’s four values: Security. Support. Change. Unity.

The Belvedere Palace on the bottle is replaced by Mahlangu’s colorful and eye-cathching artwork. The above four values are written on the back of the bottle in Mahlangu’s hand writting proclaiming the collective sentiment for all those joining the fight against HIV/AIDS. And as the campaign Ambassador, John Legend’s signature is featured on the front of the bottle.

“You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand ‘by’ hand. Together we can end this.” Esther Mahlangu

John Legend & Esther Mahlangu

Belvedere RED

John Legend

COOL FACT ABOUT #MAKETHEDIFFERENCE 

For the past five years, they have been able to provide enough funding to support over 30,000 HIV positive women and treatments to stop the transmission of HIV to their babies.

As a treat, Belvedere RED is sharing two refreshing cocktail recipes with us!

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