Grand opening of Jelmoli House of Brands’ Shoe World

Last night marked the Grand Opening of Jelmoli House of Brands‘ Shoe World, the biggest shoe department in Switzerland! More than fourty brands for men and eighty for women are housed in 1,400m2 on the second floor. You will definitely need to dedicate a few hours just to discover all the brands. But contrary to what one may think, the place was designed to feel cozy and convivial and not intimidating or stiff.

Now there’s no more need to fly to Paris or New York to shop for brands like Alexander Wang, Chiara Ferragni, Sergio Rossi, Toga,  Etro , Louis Leeman, Steffen Schraut and Benci Brothers.

Here is a preview of the launch party last night. Welcome to Shoe Land!


chiara ferragni shoes


Designer and Stylist Edgar Balseca Almagor


Designer Steffen Schraut
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