The turn out was impressive and the crowd eclectic and artsy – unusual for Swiss standards which generally tend to be conservative and sorry to say, a bit boring. At the pre-show cocktail hour, the Who’s Who of the fashion world and press, both nationally and internationally, was there to support but also check out the Swiss fashion scene.
The guests, in the likes of MADE’s fashion director Ruth Gruca, singers Michael von der Heide, Lea Lu and Laskaar, Yvan Rodic aka Face Hunter, NJAL’s Robert Cavell-Clarke, Schön!’s Raoul Keil, Olympic champion Iouri Podladtchikov, 032C’s Miriam Leah-Hess, WWD’s Melissa Drier and Migros’ Hedy Graber, proudly flaunted their outfits. I loved watching them mingle and mindfully show off to one-another!
As far as the designers are concerned, I was impressed with most of them and feel that this edition was by far the best one I’ve seen. The styles, for most part, were not so esoteric and obscure. I could imagine them being sold at specialty boutiques and worn at events, if not on the streets for the more open-minded clientele.
I was most impressed by the undeniable talent of Master students from HEAD Geneva. They were able to pull off something that I would imagine only a seasoned designer could – the number of styles they showcased was astonishing. I can expect a very bright future for these designers.
The next designer who dazzled me was Lida Noba, whom I felt commanded the stage with her colorful, romantic and simply put pretty designs. In my opinion, her authentic self shined through this collection. I would love to sport her clothes!
Lastly, thumbs up to Überflieger, Garnison’s post-dandy menswear starring Louis Vuitton exclusive Noah Brown and Zegna-boy Fallou Gueye, LYN Lingerie’s luxury handmade collection, Julian Zigerli, Vivienne Rohner and special guest designer Dorothee Vogel. A.
Great job everyone and looking forward to next season. Thank you at Photographer Alexander Palacios!
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